Brand Strategy
Distribution & Sales
Brand Marketing
Distribution Management
Brand Strategy
Targeting specific consumer segment for each brand
AJA has partnered with more than 30 trendy K-Beauty brands, and it will continue to increase
We have segmented MEA consumers into several meaningful groups, and we offer suitable brands to each group to satisfy diverse needs
The Arabs
European
South & Southeast Asian
African
Chinese Visitors
Distribution & Sales
Planning and Executing the optimal sales strategy
We plan and execute the sales strategy based on our 13 years’ experience of sales in MEA
AJA operates two distribution centers in UAE and Korea to reduce the lead time of the distribution
We pursue direct sales to retails to be more price competitive and so both of the supplier and retailer will be at a ‘win win’ position
Cosmetic retailer
Hypermarket
Drugstore
On-line
In-direct Sales
Brand Marketing
Localized marketing based on the understanding of Arab culture
AJA understands Arabic culture deeply as key members majored in Arabic language and Islamic culture, and have kept doing business in Middle-East
We clearly know how to connect to a diverse customer base using various trendy marketing channels which became popular recently ensuring the direct
interaction with targeted group
Branding
Digital Marketing
Retail Display
Promotion
Distribution Management
Providing ongoing support to distribution partners
AJA’s leading experts in sales, marketing, and logistics are fully ready to facilitate partners’ business and respond to partners’ demand
We support the sales strategy of our partners through analyzing our internal sales database and external beauty trends